iPaaS, Cloud/Data Integration & Tag Management.Business/Customer Intelligence & Data Science.Audience/Marketing Data & Data Enhancement.Optimization, Personalization & Testing.Sales Automation, Enablement & Intelligence.Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. Question: How do I scale conversational marketing?Īnswer: Chatbots are more than just efficient! They actually make your life easier. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved. Question: Can I use conversational marketing & chatbots for customer support?Īnswer: Conversational marketing can make customer support more fun. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage. Question: What types of people are having conversations with businesses?Īnswer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet. See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). Question: How do I measure the effectiveness of conversational marketing?Īnswer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.
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